ZAST 🌞️
CLIENT
TIGO
TIGO
Project: Visual identity
PROJECT
Zast was born as the fintech of Tigo, one of Latin America’s leading telecommunications brands, bringing into the financial universe the same values of connectivity, accessibility, and dynamism that define its parent brand. Designed to simplify access to credit and payment solutions, Zast positions itself as an agile, intuitive service that’s always in motion — reflecting the fast pace of digital life. With a vibrant visual language and an identity centered on fluidity and practicality, Zast connects people, opportunities, and new financial possibilities with the same efficiency that Tigo uses to connect voices and data across the continent.
Zast was born as the fintech of Tigo, one of Latin America’s leading telecommunications brands, bringing into the financial universe the same values of connectivity, accessibility, and dynamism that define its parent brand. Designed to simplify access to credit and payment solutions, Zast positions itself as an agile, intuitive service that’s always in motion — reflecting the fast pace of digital life. With a vibrant visual language and an identity centered on fluidity and practicality, Zast connects people, opportunities, and new financial possibilities with the same efficiency that Tigo uses to connect voices and data across the continent.
