SERENA 💡️
CLIENTE
SERENA ENERGIA
SERENA ENERGIA
Serena Energia
Project: Pharus Bright
Project: Pharus Bright
PROJECT
Serena, formerly known as Ômega, has been active in the Brazilian renewable energy market since 2010 and entered the U.S. market in 2022 by acquiring the "Goodnight" wind farm project in Texas.
This growth brought the challenge of finding a relevant value proposition (B2C and B2B) for its markets in both Brazil and the U.S., while also enabling its expansion into other markets.
Inspired by the mobile—a type of sculpture moved by the wind that conveys lightness and charm—a powerful icon and graphic element emerged for the visual language.
The color palette is led by a distinctive, iconic coral—a vibrant hue that expresses the brand’s passion for bringing clean energy to everyone.
Serena, formerly known as Ômega, has been active in the Brazilian renewable energy market since 2010 and entered the U.S. market in 2022 by acquiring the "Goodnight" wind farm project in Texas.
This growth brought the challenge of finding a relevant value proposition (B2C and B2B) for its markets in both Brazil and the U.S., while also enabling its expansion into other markets.
Inspired by the mobile—a type of sculpture moved by the wind that conveys lightness and charm—a powerful icon and graphic element emerged for the visual language.
The color palette is led by a distinctive, iconic coral—a vibrant hue that expresses the brand’s passion for bringing clean energy to everyone.
