MIÓ 📦
CLIENT
DROGRARIA ARAUJO
DROGRARIA ARAUJO
CONTEXTO
In the brand’s identity, by prioritizing elements such as color, typography, and graphic patterns across its touchpoints—like the packaging line—Mió bets on breaking away from what is considered standard in Brazilian retail to stand out on the shelf against its competitors.
In the brand’s identity, by prioritizing elements such as color, typography, and graphic patterns across its touchpoints—like the packaging line—Mió bets on breaking away from what is considered standard in Brazilian retail to stand out on the shelf against its competitors.
Packaging
Creative Direction: Gustavo Greco
Visual Identity: Tidé Soares
Packaging: William Girundi
Project developed at GRECO.
Creative Direction: Gustavo Greco
Visual Identity: Tidé Soares
Packaging: William Girundi
Project developed at GRECO.
PROJECT
Mió is an exclusive product brand from the Drogarias Araujo network, the leading company in the segment in Minas Gerais, with over 200 stores and 113 years of presence and history in the state.
Mió is an exclusive product brand from the Drogarias Araujo network, the leading company in the segment in Minas Gerais, with over 200 stores and 113 years of presence and history in the state.
